When you “brand” yourself your organization is more easily recognized. Taking the look of your website and tying it together with your other promotional materials creates a more cohesive, professional appearance. Together we can create business cards, letterhead, brochures and gift certificates – just to name a few.
In the upper example we’ve incorporated the business owner’s own artwork into his business cards and used that same artwork for a coordinating gift certificate. This same image was used as the header on his massage website.
Sending periodic email newsletters and/or marketing campaigns is an easy way to keep your contacts informed of your latest and greatest news.
I like to use an online program called “MailChimp”. It’s user friendly and free to use with up to 2,000 subscribers and 12,000 emails per month. And no, that’s not a typo! If you have more subscribers it’s still very affordable.
Your email campaigns can be setup to be archived and viewed with a link from your website and/or Facebook. A “subscribe” button or link can be added to your website allowing your visitors to enter their info, which is then automatically uploaded to your MailChimp data base for any future mailings. Slick!
For those who have the know how, you can tackle building your campaigns completely on your own. Otherwise we can setup a template – that coordinates with your website of course – and with just a tad bit of basic training, you’ll be ready to hit the ground running!
The lower example shows a couple of MailChimp newsletters that were sent out to inform clients/potential customers of the upcoming shows and news about the artist’s latest projects.